Unlock your brand's potential at Waitrose with Breakthrough Blueprint
Identify range gaps, excite buyers, and fast-track your way to the Waitrose Accelerator Programme. Starting from £599
Why Breakthrough Blueprint™
Waitrose is on the hunt for the next generation of category-shaping products. Breakthrough Blueprint gives you the data, insight, and story to stand out.
Your retail narrative,
backed by real-time data.
How it works
Exclusive Benefits
Brands that score above a certain threshold with the Breakthrough Blueprint report will get an introduction to the Waitrose Accelerator Program.
- Fast-track to the Waitrose Accelerator Program.
- Personal introduction to the Waitrose buying team.
- Data-backed credibility that shortens the pitch process.
Identify range gaps, excite buyers, and fast-track your way to the Waitrose Accelerator Programme.
Build your Blueprint
How it works
Predictive category insights for pitches, fundraising,
and NPD
- Comprehensive Insights: Get a detailed analysis of where your product fits on Waitrose shelves.
- Trend Alignment: Discover which trends resonate with Waitrose shoppers and how your product can align with them.
- Incremental Value: Understand the incremental value your product can bring to Waitrose's range.
How Small Beer is leading the rise of mid‑strength.
See example
See example
How it works
Understand
what Waitrose is looking for
- Category Growth: Insights into how Waitrose approaches category expansion and innovation.
- Shopper Missions: How Waitrose focuses on different shopper missions and how your product can align with these missions.
- Exciting the Core Customer: Tips on how to capture the attention of Waitrose's core customer base.
Rummo saw Waitrose was missing a real ‘Premium Pasta’ and were the brand to fill it.
See example
See example
Every Breakthrough Blueprint is unique and built around your category, your products and your ideal retailer.
Choose a package that suits your needs best.
Essential
For early-stage brands seeking clarity on one opportunity.
£599
Retailer & Category Scope
- 1 Retailer & 1 category
Premium
For challenger brands ready to pitch, grow or fundraise.
£999
Retailer & Category Scope
- 1 Retailer &1 category
functional
WANTED
drinks
Enterprise
For funded brands or agencies needing full commercial firepower.
Custom
Retailer & Category Scope
- Multiple categories & retailers
Every Blueprint is unique - built around your category, your products and your ideal retailer. You choose the information you need.
Choose from the following modules.
Book a call
Unlock your brand's potential at Waitrose with Breakthrough Blueprint
Identify range gaps, excite buyers, and fast-track your way to the Waitrose Accelerator Programme.
Starting from £599
Why Breakthrough Blueprint™
Waitrose is on the hunt for the next generation of category-shaping products. Breakthrough Blueprint gives you the data, insight, and story to stand out.
Your retail narrative, backed by real-time data.
Breakthrough Blueprint™ is a bespoke interactive microsite built for brands who are:
Early stage & pre-revenue
Not yet listed or D2C only
Fundraising
Planning retail launches
Developing new products
How it works
Exclusive Benefits
Brands that score above a certain threshold with the Breakthrough Blueprint report will get an introduction to the Waitrose Accelerator Program.
- Fast-track to the Waitrose Accelerator Program.
- Personal introduction to the Waitrose buying team.
- Data-backed credibility that shortens the pitch process.
Identify range gaps, excite buyers, and fast-track your way to the Waitrose Accelerator Programme.
Build your Blueprint
How it works
Predictive category insights for pitches, fundraising, and NPD
- Comprehensive Insights: Get a detailed analysis of where your product fits on Waitrose shelves.
- Trend Alignment: Discover which trends resonate with Waitrose shoppers and how your product can align with them.
- Incremental Value: Understand the incremental value your product can bring to Waitrose's range.
How Small Beer is leading the rise of mid‑strength.
See example
See example
How it works
Understand what Waitrose is looking for
- Category Growth: Insights into how Waitrose approaches category expansion and innovation.
- Shopper Missions: How Waitrose focuses on different shopper missions and how your product can align with these missions.
- Exciting the Core Customer: Tips on how to capture the attention of Waitrose's core customer base.
Rummo saw Waitrose was missing a real
‘Premium Pasta’ and were the brand to fill it.
See example
See example
Every Breakthrough Blueprint is unique and built around your category, your products and your ideal retailer.
Choose a package that suits your needs best.
Essential
For early-stage brands seeking clarity on one opportunity.
£599
Retailer & Category Scope
- 1 Retailer & 1 category
Premium
For challenger brands ready to pitch, grow or fundraise.
£999
Retailer & Category Scope
- 1 Retailer &1 category
functional
WANTED
drinks
Enterprise
For funded brands or agencies needing full commercial firepower.
Custom
Retailer & Category Scope
- Multiple categories & retailers
Your Blueprint is designed unique to your challenges. Our team are here to help you decide which modules are best suited to your needs.
Book a call
Unlock your brand's potential at Waitrose with Breakthrough Blueprint
Identify range gaps, excite buyers, and fast-track your way to the Waitrose Accelerator Programme.
Starting from £599
Why Breakthrough Blueprint™
Waitrose is on the hunt for the next generation of category-shaping products. Breakthrough Blueprint gives you the data, insight, and story to stand out.
Your retail narrative, backed by real-time data.
Breakthrough Blueprint™ is a bespoke interactive site built for brands who are:
Early stage & pre-revenue
Not yet listed or D2C only
Fundraising
Planning retail launches
Developing new products
How it works
Exclusive Benefits
Brands that score above a certain threshold with the Breakthrough Blueprint report will get an introduction to the Waitrose Accelerator Program.
- Fast-track to the Waitrose Accelerator Program.
- Personal introduction to the Waitrose buying team.
- Data-backed credibility that shortens the pitch process.
Identify range gaps, excite buyers, and fast-track your way to the Waitrose Accelerator Programme.
Build your Blueprint
How it works
Predictive category insights for pitches, fundraising, and NPD
- Comprehensive Insights: Get a detailed analysis of where your product fits on Waitrose shelves.
- Trend Alignment: Discover which trends resonate with Waitrose shoppers and how your product can align with them.
- Incremental Value: Understand the incremental value your product can bring to Waitrose's range.
How Small Beer is leading the rise of mid‑strength.
See example
See example
How it works
Understand what Waitrose is looking for
- Category Growth: Insights into how Waitrose approaches category expansion and innovation.
- Shopper Missions: How Waitrose focuses on different shopper missions and how your product can align with these missions.
- Exciting the Core Customer: Tips on how to capture the attention of Waitrose's core customer base.
Rummo saw Waitrose was missing a real
‘Premium Pasta’ and were the brand to fill it.
See example
See example
What you get
Build the right Blueprint for you
Every Breakthrough Blueprint is unique and built around your category, your products and Waitrose.
Choose a package that suits your needs best.
Essential
For early-stage brands seeking clarity on one opportunity.
£599
Retailer & Category Scope
- 1 Retailer & 1 category
Premium
For challenger brands ready to pitch, grow or fundraise.
£999
Retailer & Category Scope
- 1 Retailer &1 category
functional
WANTED
drinks
Enterprise
For funded brands or agencies needing full commercial firepower.
Custom
Retailer & Category Scope
- Multiple categories & retailers
Your Blueprint is designed unique to your challenges. Our team are here to help you decide which modules are best suited to your needs.
Book a call